Board of Directors
Together, our board members work tirelessly to:
Oversee and guide the mission of Totally Buffalo Cares
Support and expand programs that benefit children and families
Strengthen community partnerships and outreach
Ensure transparency and effective use of resources
Mary Friona-Celani
President, Totally Buffalo Cares
Mary Friona-Celani is an entrepreneur, storyteller, and co-owner of the Totally Buffalo Stores, which she proudly operates alongside her husband, Scott. A familiar face in Western New York, Mary spent two decades as a trusted journalist with WGRZ-TV Channel 2 News before channeling her passion for community and local pride into business. Through Totally Buffalo, she highlights hometown spirit, supports local artisans, and gives back through charitable initiatives.
Above all, Mary treasures her family—her four daughters, Maria, Alexa, Emma, and Ella Grace—and her grandson, Lincoln.
Paula Friona-Cheff
Her greatest joy comes from being “Lovey” to her spirited granddaughters, Alanah and Audrina, and her three little grandsons, Ace, Jimmy Jr., and Mateo.
Scott Celani
Scott Celani is an entrepreneur, musician, and co-founder who plays a vital role in Totally Buffalo alongside his wife, Mary. Well known across Western New York, Scott is the frontman of the popular Scott Celani Band as well as the bands Too Yacht to Handle and Tequila Sunrise. In addition to his music career, Scott is the Chief Human Resources Office for Buffalo-based trucking company Ficel Transport.
Above all, Scott is most proud of his role as a devoted father and husband.
Jamie Olander
Jamie Olander brings energy, creativity and heart to every Totally Buffalo event. Beloved by the children we serve, Jamie has a gift for making every gathering fun and memorable. She is also the Event and Donor Relations Coordinator at Niagara Falls Memorial Medical Center. She is no stranger to NFMMC seeing as she also cares for our Phil’s Room- A Labor of Love to new mothers and babies in need.
Mary O'Brien
Mary has been a valuable board member from DAY 1! She is a well-known realtor with Kenmore Development and Mom to Maureen and Douglas and has three sweet Grandbabies!
Debbie Carella
Deb has a heart of gold, a cancer survivor who can relate to what many of our clients are going through. She is employed with Hospice and makes a habit of graciously giving back to the community. Deb has one son and two precious grandchildren.
Bianca Falsetti
Biance is our hype girl! She is our favorite DJ for all of our events. You may have heard of BB’S BINGO or BB’S PHOTO BOOTHS, that is our Bianca!
Pam Hubert
Pammy as we refer to her, is the absolute sweetest and the first to say Yes! She is employed by Independent Health and married to Dave who also helps at our events. She is mom to Brian and Joey. Pam is also known for her superb gardening skills! Her flowers are GORGEOUS!
Joseph Hubert
Joey is our tough guy! He is funny and a big help with our events! He is an awesome photographer and loves to travel and spend time with his girlfriend!
Emmalee Cinotti
Bari Elmaribi
Bari Elmaribi is a dedicated entrepreneur and community leader based in Western New York. As the founder of 716 Garage Door Repair Service, Inc., he leads a growing team of over 34 local citizens of Western New York, driving a company culture centered on service, quality, and customer education. Driven by a long-term commitment to community impact, Bari aims to expand his team to over 100 employees over the next decade, providing stable job opportunities and supporting local families across the region.